01037nam--2200361---450-99000221951020331620090123102543.0000221951USA01000221951(ALEPH)000221951USA0100022195120041126d1972----km-y0itay0103----baengUSa|||||||001yyNew product venture managementDelmar W. Karger, Robert G. MurdickNew YorkGordon ; Breach1972VII, 282 p.ill.24 cm20012001001-------2001658.4KARGER,Delmar W.111189MURDICK,Robert G.106374ITsalbcISBD990002219510203316658.4 KAR 1 (IRA 9 49)28991 E.C.IRA 900011917BKECOSIAV61020041126USA011237RSIAV29020090123USA011025New product venture management1035867UNISA