00907nam--2200349---450 99000219908020331620210702145754.0000219908USA01000219908(ALEPH)000219908USA0100021990820041122d1981----km-y0itay0103----bafreFRa|||||||001yyPierre Mendes FranceJean LacoutureParisSeuil1981547 p.ill.24 cm20012001001-------2001Pierre Mendes FrancePoliticiBiografieFrancia944LACOUTURE,Jean390969ITsalbcISBD990002199080203316X.3.B. 2512(Il 1 IV b 3 6)5423 E.C.Il 1 IVBKGIUPierre Mendes France990085UNISA03553oam 2200673I 450 991096965120332120251117100552.01-136-66937-X1-136-66930-20-203-58261-610.4324/9780203582619 (CKB)2670000000357898(EBL)1186424(SSID)ssj0001013239(PQKBManifestationID)12396582(PQKBTitleCode)TC0001013239(PQKBWorkID)10953147(PQKB)10044185(MiAaPQ)EBC1186424(Au-PeEL)EBL1186424(CaPaEBR)ebr10699336(CaONFJC)MIL487127(OCoLC)843642577(OCoLC)857806988(OCoLC)849924966(FINmELB)ELB138811(EXLCZ)99267000000035789820180706e20131953 uy 0engur|n|---|||||txtccrOutdoor advertising its function in modern advertising and marketing /R. Nelson & A.E. Sykes ; with a foreword by C.B. Wrey1st ed.London ;New York Routledgec1953Abingdon, Oxon :Routledge,2013.1 online resource (198 p.)Routledge Library Editions: Advertising ;volume 8First published in 1953 by George Allen & Unwin Ltd.1-138-97784-5 0-415-81798-6 Includes bibliographical references.Cover; Half Title; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Authors' Note; Introduction; Foreword; Part 1; Chapter I Poster Sites and Poster Contractors; Chapter II The Outdoor Advertising Agency; Chapter III Poster Design; Chapter IV Poster Printing; Part 2; Chapter V Outdoor Advertising-The Medium; Chapter VI Using Outdoor Advertising; Chapter VII The Outdoor Agency in Action; Part 3; Chapter VIII Measuring the Poster Audience; Chapter IX Further Development; Part 4; Chapter X Social Aspects of Outdoor AdvertisingChapter XI The Town and Country Planning ActReferences; Appendices; 1 The Population of Great Britain & Northern Ireland; 2 Costs of Poster Campaigns; 3 Transportation Advertising-Traffic and Poster Sizes; 4 Transportation Advertising-Schedules and Costs; 5 Standard Conditions of Trading; 6 Sections 31 and 32-The Town & Country Planning Act, 1947; 7 GlossaryThe poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in the methods employed in bringing to public notice the merits and very existence of many goods. Billsticking began, a business rife with skulduggery, and in the second half of the nineteenth century an enterprising billposter took the step that changed outdoor advertising forever: he rented a sitRoutledge Library Editions: AdvertisingAdvertising, OutdoorAdvertising, Outdoor.659.13Nelson R. (Richard)1903-,1872956Sykes A. E(Anthony Edmund)1872957MiAaPQMiAaPQMiAaPQBOOK9910969651203321Outdoor advertising4482825UNINA