00973nam--2200349---450-99000219403020331620090129105213.0000219403USA01000219403(ALEPH)000219403USA0100021940320041119d1972----km-y0itay0103----baengGB||||||||001yyConsumer research handbookeditor in chief R.M. WorcesterMaindenheadMcGraw-Hill Book Company1972686 p.24 cm20012001001-------2001330.8WORCESTER,R.M.ITsalbcISBD990002194030203316330.8 CON 1 (IRA 16 10)14338 E.C.IRA 1600012060BKECOSIAV31020041119USA011550RSIAV19020090129USA011052Consumer research handbook1032879UNISA