01053nam--2200361---450-99000218781020331620090119115704.0000218781USA01000218781(ALEPH)000218781USA0100021878120041118d1973----km-y0itay0103----baengUS||||||||001yyMultiattribute decisions in marketinga measurement approachPaul E. Green, Yoram WindHinsdale,Illinois dryden press1973396 p.24 cm20012001001-------2001658.8GREEN,Paul Eliot118195WIND,Yoram107221ITsalbcISBD990002187810203316658.8 GRE 1 (IRA 9 3)28436 E.C.IRA 900011594BKECOSIAV71020041118USA011351RSIAV29020090119USA011157Multiattribute decisions in marketing1033212UNISA