01073nam--2200373---450-99000215924020331620081222121659.0000215924USA01000215924(ALEPH)000215924USA0100021592420041110d1972----km-y0itay0103----baengUSa||-||||001yyMarket segmentationRonald E. Frank, William F. Massy, Yoram WindEnglewood Cliffs, N.JPrentice Hall1972XII, 292 p.ill.25 cm20012001001-------2001658.8FRANK,Ronald E.381792MASSY,William F.112774WIND,Yoram107221ITsalbcISBD990002159240203316658.8 FRA 1 (IRA 15 26)11183 E.C.IRA 1500010005BKECOSIAV21020041110USA011113RSIAV19020081222USA011216Market segmentation1038568UNISA