01062nam--2200373---450-99000214723020331620090122120636.0000214723USA01000214723(ALEPH)000214723USA0100021472320041105d1971----km-y0itay0103----baengUS||||||||001yyPromotional StrategyJames F. Engel, Hugh G. Wales, Martin R. WarshawHomewood (Ill.)R. Irwin1971XIV, 651 p.25 cm20012001001-------2001658.4ENGEL,James F.89505WALES,Hugh G.568277WARSHAW,Martin R.286044ITsalbcISBD990002147230203316658.4 ENG 1 (IRA 9 113)27767 E.C.IRA 900011878BKECOSIAV61020041105USA011754RSIAV29020090122USA011206Promotional Strategy1039134UNISA