01020nam--2200373---450-99000214699020331620090121143643.0000214699USA01000214699(ALEPH)000214699USA0100021469920041105d1972----km-y0itay0103----baengUS||||||||001yyMarketing managementKenneth R. Davis3. edNew YorkThe Ronald Press1972XI, 958 p.24 cm20012001001-------2001658.8DAVIS,Kenneth R.106004ITsalbcISBD990002146990203316658.8 DAV 1 (IRA 9 163)30501 E.C.IRA 900010987BKECOSIAV31020041105USA011730RSIAV39020090121USA011436RSIAV39020090121USA011436Marketing Management434293UNISA