01125nam--2200385---450-99000213074020331620090120095848.0000213074USA01000213074(ALEPH)000213074USA0100021307420041102d1972----km-y0itay0103----baengGB||||||||001yyMarketing below-the-lineMartin Christopherin association with Donald Cowell, Michael Morris, Gordon WillsLondonGeorge Allen & Unwin1972158 p.23 cm20012001001-------2001658.8CHRISTOPHER,Martin369085COWELL,Donald W.MORRIS,Michael L.WILLS,GordonITsalbcISBD990002130740203316658.8 CHR 2 (IRA 9 90)12607 E.C.IRA 900011713BKECOSIAV61020041102USA011524RSIAV29020090120USA010958Marketing below-the-line1036408UNISA