01015nam--2200361---450-99000209919020331620090116102737.0000209919USA01000209919(ALEPH)000209919USA0100020991920041021d1972----km-y0itay0103----baengUS||||||||001yyMarketing managementH.W. Boyd, W.F. MassyNew YorkHarcourt Brace Jovanovich Inc.1972XIV, 618 p.ill.21 cm20012001001-------2001658.8BOYD,Harper W.108844MASSY,William F.112774ITsalbcISBD990002099190203316658.8 BOY 1 (IRA 9 14)12602 E.C.IRA 900010881BKECOSIAV11020041021USA011046RSIAV39020090116USA011027Marketing management1037823UNISA