01105nam--2200385---450-99000209109020331620081205115342.0000209109USA01000209109(ALEPH)000209109USA0100020910920041019d1971----km-y0itay0103----baengUS||||||||001yyInternational marketingPhilip R. Cateora, John M. HessHomewoodGeorgetown1971XV, 934 p.28 cm20012001001-------2001382CATEORA,Philip R.106783HESS,John M.111103ITsalbcISBD990002091090203316382 CAT 1(IRA 21 33)11123 E.C.IRA 210009492382 CAT 1a(IRA 21 34)8355 E.C.IRA 21BKECOSIAV31020041019USA011043RSIAV19020081202USA011435RSIAV19020081205USA011153International marketing426296UNISA