00988nam--2200349---450-99000208314020331620090116103432.0000208314USA01000208314(ALEPH)000208314USA0100020831420041014d1970----km-y0itay0103----baengUS||||||||001yyPrinciples of marketingthe management viewRichard H. BuskirkNew YorkHolt Rinehart and Wiston1970XVIII, 606 p.24 cm20012001001-------2001658.8BUSKIRK,Richard H.108766ITsalbcISBD990002083140203316658.8 BUS 1 (IRA 9 13)6465 E.C.IRA 900010865BKECOSIAV31020041014USA011326RSIAV39020090116USA011034Principles of marketing431082UNISA