01012nam--2200361---450-99000207786020331620090128094613.0000207786USA01000207786(ALEPH)000207786USA0100020778620041013d1959----km-y0itay0103----baengUS||||||||001yyAdvertising managementtext and casesN.H. Borden, M.V. MarshallHomewoodIrwin1959XIII, 1064 p.19 cm20012001001-------2001302.2BORDEN,Neil H.108928MARSHALL,Martin V.567271ITsalbcISBD990002077860203316302.2 BOR 1 (IRA 9 100)27764 E.C.IRA00011079BKECOSIAV11020041013USA011441RSIAV29020090128USA010946Advertising management1041977UNISA