00934nam--2200349---450-99000207453020331620090116163449.0000207453USA01000207453(ALEPH)000207453USA0100020745320041012d1967----km-y0itay0103----baengUS||||||||001yyStrategy in advertisingLeo BogartNew YorkHarcourt1967XIV, 336 p.23 cm20012001001-------2001659.1BOGART,Leo108972ITsalbcISBD990002074530203316659.1 BOG 1 (IRA 9 114)20563 E.C.IRA 900011056BKECOSIAV51020041012USA011621RSIAV39020090116USA011634Strategy in advertising15362UNISA