01001nam--2200361---450-99000207296020331620090119130123.0000207296USA01000207296(ALEPH)000207296USA0100020729620041012d1967----km-y0itay0103----baengUS||||||||001yyMarketingTheodore N. Beckman, William R. DavidsonNew YorkThe Ronald Press Co.1967X, 872 p.24 cm20012001001-------2001658.8BECKMAN,Theodore N.106960DAVIDSON,William R.105994ITsalbcISBD990002072960203316658.8 BEC 1 (IRA 9 42)3826 E.C.IRA 900011608BKECOSIAV41020041012USA011410RSIAV29020090119USA011301Marketing1042265UNISA