01425nam0-2200469---450-99000177734020331620081223104107.088-238-3077-X000177734USA01000177734(ALEPH)000177734USA0100017773420040621d2002----km-y0itay50------baitaITy|||z|||001yyMarketing scientificoquando l'intuito non bastaKevin J. Clancy, Peter C. Kriegpresentazione di Fabio AncaraniMilanoEGEAcopyr. 2002XIII, 415 p.23 cm20012001001-------2001Marketing658.8CLANCY,Kevin J.555543KRIEG,Peter C.555544ANCARANI,FabioITsalbcISBD990001777340203316658.8 CLA 1(IRA 9 271)41054 G.IRA 900138746658.8 CLA 1a (IRA 9 271)45551 G.IRA 900130850MA 64535 DIRCEBKGIUDIRCEACQUISTI1020040621USA011709FIORELLA9020041019USA010911IANNONE9020050713USA011218DIRCE9020061010USA011228RSIAV19020081223USA011041Marketing scientifico952871UNISA