01089nam--2200373---450-99000166272020331620070718104128.0000166272USA01000166272(ALEPH)000166272USA0100016627220040514d1974----km-y0itay0103----baengUS||||||||001yyHandbook of marketing researcheditor in chief Robert FerberNew YorkMcGraw-Hill1974XVII, [1276] p.23 cmMarketing658.8FERBER,RobertITsalbcISBD990001662720203316P08 362818 DISTRABKDISTRASIAV61020040514USA011016SIAV61020040514USA011102COPAT39020060103USA011055COPAT59020060721USA011304COPAT69020070607USA011128PATRY9020070718USA011041Handbook of marketing research942296UNISA