01584nam--2200493---450-99000140290020331620081224115458.088-386-6053-0000140290USA01000140290(ALEPH)000140290USA0100014029020040209d2002----km-y0enga50------baitaITy|||z|||001yy<<Il>> marketing dei serviziValarie A. Zeithaml, Mary Jo Bitneredizione italiana a cura di Enrico BonettiMilano [etc.]McGraw-Hill2002XIX, 431 p.24 cm.2001Services Marketing16171Aziende di serviziMarketing658.8ZEITHAML,Valarie A.105265BITNER,Mary Jo151373BONETTI,EnricoITsalbcISBD990001402900203316658.8 ZEI 1(IRA 6 755)12222 E.C.IRA 600091594658.8 ZEI 1a(IRA 6 755)12223 E.C.IRA 600091589658.8 ZEI 1b(IRA 6 755)12224 E.C.IRA 600091584600 658.8 ZEI13193 DISESBKECODISESMARIA1020040209USA011044RENATO9020040323USA011512PATRY9020040406USA011739RSIAV19020081224USA01115420121027USA01154820121027USA01160220121027USA011610Services Marketing16171UNISAUSA17037