01333nam--2200409---450-99000100632020331620090102124122.00100632USA010100632(ALEPH)000100632USA01010063220020228d1994----km-y0itay0103----baitaIT||||||||001yy<<Il>> marketing strategico come strumento di profittoraggiungere il successo riducendo i rischi d'impresaAlan WolfeMilanoJackson libric1994VIII, 214 p24 cmBiblioteca di Financial timesTrad. di Elena Giannotti, rev. di Elvira GiulianaProfit from strategic marketing2001Biblioteca di Financial times2001Profit from strategic marketing49076Marketing658.8WOLFE,Alan235000ITsalbcISBD990001006320203316658.8 WOL 1 (IRA 6 235)6338 ECIRA 600010208BKECOPATTY9020020228USA01152820020403USA011742PATRY9020040406USA011709RSIAV29020090102USA011241Profit from strategic marketing49076UNISA