01301nam--2200409---450-99000099419020331620090115152448.00-7506-0329-10099419USA010099419(ALEPH)000099419USA01009941920020226d1992----km-y0itay0103----baengGB||||||||001yyStrategic marketing managementplanning, implementation and controlRichard M.S. Wilson, Colin Gilling with David J. PearsonOxfordButterworth-Heinemann1992XX, 644 p29 cmThe marketing seriesStudent2001The marketing seriesStudentRicerche di mercatoDirezione658.802WILSON,Richard M.S.107595GILLIGAN,ColinPEARSON,David J.ITsalbcISBD990000994190203316658.802 WIL 1 (IRA 16 61)706 ECIRA 1600010759BKECOPATTY9020020226USA01120120020403USA011741PATRY9020040406USA011708RSIAV39020090115USA011524Strategic marketing management975144UNISA