01199nam--2200397---450-99000099389020331620090115153718.00-7494-0452-30099389USA010099389(ALEPH)000099389USA01009938920020226d1991----km-y0itay0103----baengGB||||||||001yyNew directions in marketingbusiness to business strategies for the 1990sAubrey Wilsonforeword Philip Kotlerafterword by Theodore LevittLondonKogan Page1991231 p24 cm2001Ricerche di mercato658.8WILSON,Aubrey107284KOTLER,PhilipLEVITT,TheodoreITsalbcISBD990000993890203316658.8 WIL 4 (IRA 9 211)648 ECIRA 900010713BKECOPATTY9020020226USA01112920020403USA011741PATRY9020040406USA011708RSIAV39020090115USA011537New directions in marketing975176UNISA