01166nam--2200397---450-99000095334020331620050718160513.00-8013-0463-60095334USA010095334(ALEPH)000095334USA01009533420020208d1992----km-y0itay0103----baengUS||||||||001yyCommunication theoriesorigins, methods, and uses in the mass mediaWerner J. Severin, James W. Tankard3. ed.New YorkLongmanc1992XII, 364 p24 cm2001Comunicazioni di massa302.23SEVERIN,Werner Joseph552527TANKARD,James W.552528ITsalbcISBD990000953340203316IV.1. 691(II i C 1328)125919 LMII i CBKUMAPATTY9020020208USA01151620020403USA011738PATRY9020040406USA011706COPAT59020050718USA011605Communication theories973305UNISA