01316nam--2200433---450-99000087309020331620090120120130.088-386-3501-30087309USA010087309(ALEPH)000087309USA01008730920020115d1990----km-y0itay0103----baitaIT||||||||001yyMarketing alla rovesciaAl Rise & Jack Trout[traduzione di Antonella Musco]MilanoMcGraw-Hill libri Italia1990251 p21 cmBottom-up marketing2001001Bottom-up marketing658.8RIES,Al107413TROUT,Jack89408ITsalbcISBD990000873090203316658.8 RIE 1a (IRA 9 208)542 ECIRA 900011688658.8 RIE 1 (IRA 9 208)69598 ECIRA 900011468BKECOPATTY9020020115USA011110PATTY9020020115USA01111120020403USA011732PATRY9020040406USA011700RSIAV29020090116USA011345RSIAV29020090120USA011201Marketing alla rovescia969129UNISA