01453nam--2200469---450-99000075515020331620090107104200.088-464-0024-00075515USA010075515(ALEPH)000075515USA01007551520011120d1977----km-y0itay0103----baitaIT||||||||001yy<<La>> segmentazione del mercatocome creare segmenti redditiziun approccio passo per passoMalcom McDonald, Ian DunbarMilanoF. Angeli1977265 p23 cmAzienda moderna323Trad. di Mauro FormaggioMarket segmentation20012001Market segmentation38919Marketing658.8MCDONALD,Malcom H. B.527806DUNBAR,Ian27876ITsalbcISBD990000755150203316658.8 MCD 1 (IRA 6 285)148761 L.M.IRA 600010368BKUMAPATTY9020011120USA011529PATTY9020011120USA011529PATTY9020020325USA01140620020403USA011723PATRY9020040406USA011652RSIAV39020090107USA011039RSIAV39020090107USA011042Market segmentation38919UNISA