01314nam--2200421---450-99000075505020331620090121165256.00-7506-0089-60075505USA010075505(ALEPH)000075505USA01007550520011120d1991----km-y0itay0103----baengGB||||||||001yy<<The>> marketing audittranslating marketing theory into practiceMalcom H. B. McDonaldwritten in association with John W. LeppardOxfordButterworth-Heinemann1991VII, 268 p24 cmThe marketing seriesPractitioner2001VenditeOrganizzazioneRicerche di mercato658.8MCDONALD,Malcom H: B.527806LEPPARD,John W.ITsalbcISBD990000755050203316658.8 MCD 4 (IRA 16 54)704 E.C.IRA 1600011024BKECOPATTY9020011120USA011520PATTY9020020325USA01140620020403USA011723PATRY9020040406USA011652RSIAV39020090121USA011652Marketing audit965055UNISA