01258nam--2200433---450-99000071841020331620090115141609.00-538-82982-60071841USA010071841(ALEPH)000071841USA01007184120011105d1994----km-y0itay0103----baengUS||||||||001yyPrinciples of marketingCharles W. Lamb, Joseph F. Hair Carl McDaniel2.ed.CicinnatiSouth-Western publ.1994XXXII, 846 p.28 cm2001001-------2001VenditeOrganizzazioneRicerche di mercato658.8LAMB,Charles W.107146HAIR,Joseph F.287238McDANIEL,Carl D.475822ITsalbcISBD990000718410203316658.8 LAM 4 (IRA 9 223)2479 ECIRA 900010725BKECOPATTY9020011105USA01165220020403USA011720PATRY9020040406USA011649RSIAV39020090115USA011416Principles of marketing962817UNISA