01121nam--2200385---450099000059062020331620090116130920.00-534-14778-X0059062USA010059062(ALEPH)000059062USA01005906220010828d364-----km-y0ENGy0103----baengUSFundamentals of advertising researchAlan D. Fletcher, Thomas A. Bowers4 ed. BelmontWadsworth1984XV, 364 p.24 cm2001PubblicitàRicerche659.1072FLETCHER,Alan D.547080BOWERS,Thomas A.547081ITsalbcISBD990000590620203316659.10 FLE 1 (IRA 16 70)2485 ECIRA 1600212255BKECOPATRY9020010828USA01122020020403USA011708PATRY9020040406USA011641RSIAV29020090116USA011309Fundamentals of advertising research882874UNISA