00836nam0 2200265 450 00003626020240122113947.020240122d1966----km-y0itay50------baengUSy-------001yyMarketing Planninga system approachMark E. SternNew YorkMcGraw-Hill1966XIII, 153 p.ill21 cmPerspectives in marketing series2001Perspectives in marketing seriesMarketing Planning4150317MarketingPianificazione658.80222Marketing. GeneralitàStern,Mark E.25702ITUNIPARTHENOPE2023REICATUNIMARC000036260DIP-I/03091597NAVA42023Marketing Planning4150317UNIPARTHENOPE