00923nam0 2200289 450 00003584620231102153428.0978-0-230-276-02420231102d20122012km-y0itay50------baengUSy-------001yyMarket -Driven managementstrategic and operational marketingJean-Jacques Lambin, Isabelle Schuiling3 ed.New YorkPalgrave MacMillian2012XXV,590 p.ill.28 cm001000035847Market -Driven management245290gestionemarkerting658.823Gestione della distribuzioneLambin,Jean-JacquesSchuiling,IsabelleITUNIPARTHENOPE20231102RICAUNIMARC000035846658-M/8549287NAVA12023Market-driven management245290UNIPARTHENOPE