01107nam0 2200301 450 00002901520120726174913.0978-88-386-6728-220120726d2012----km-y0itay50------baitaITMarket-driven managementmarketing strategico e operativoJean-Jacques Lambinediz. italiana a cura di Emanuela Tesser, Marco Galvagno6. edMilanoMcGraw-Hill2012XXVII, 565 p.fig.26 cm.Discipline aziendali2001Discipline aziendaliMarket-driven management. Strategic and operational marketing<in italiano>41420MarketingStrategie658.822Gestione della distribuzione (marketing)Lambin,Jean Jacques79664Tesser,EmanuelaGalvagno,MarcoITUNIPARTHENOPE20120726RICAUNIMARC000029015658-M/6643920NAVA12012Market-driven management. Strategic and operational marketing41420UNIPARTHENOPE