01018nam0 2200301 450 00002850420111122175011.0978-0-538-74377-820111122d2010----km-y0itay50------baengUSy-------001yyMarketing researchmethodological foundationsDawn Iacobucci, Gilbert A. Churchill10 ed.Australia,South Westernc2010XX, 604 p.26 cmMarketing research : methodological foundations41925MarketingAnalisi di mercatoMarketingRicercheRicerche di mercato658.8322Gestione del marketing. Ricerca di mercatoIacobucci,Dawn312595Churcill,Gilbert A.634126ITUNIPARTHENOPE20111122RICAUNIMARC000028504658-M/6343334NAVA12011Marketing research : methodological foundations41925UNIPARTHENOPE