00929nam0 2200265 450 00002533920090415141751.097888-386-6452-620090415d2008----km-y0itay50------baitaITy-------001yyMarket-driven managementmarketing strategico e operativoJean-Jacques Lambincon la collaborazione di Emanuela Tesser5. ed.MilanoMcGraw-Hill2008XXVI, 597 p.26 cmMarket-driven management: Strategic and Operational Marketing<in italiano>41420MarketingPianificazione658.80221Lambin,Jean Jacques79664ITUNIPARTHENOPE20090415RICAUNIMARC000025339W-011041364NAVA32009Market-driven management. Strategic and operational marketing41420UNIPARTHENOPE