00784nam0 2200241 450 00002494120090324142104.0047109307620090324d1984----km-y0itay50------baengUSa-------001yyReadings in consumer behaviorindividuals, groups and organizationsMelanie Wallendorf, Gerald ZaltmanNew York [etc.]J. Wiley1984VII, 456 p.ill.23 cmReadings in consumer behavior43763Wallendorf,Melanie107193Zaltman,Gerald107194ITUNIPARTHENOPE20090323RICAUNIMARC000024941921/75452NAVA22009Readings in consumer behavior43763UNIPARTHENOPE