00765nam0 2200241 450 00002444420090313165855.020090313d1972----km-y0itay50------baengNLy-------001yy<<The >>economics of advertisingRichard SchmalenseeAmsterdamNorth-Holland1972XIII, 312 p.23 cmContributions to economic analysis802001Contributions to economic analysis<<The >>economics of advertising45289Schmalensee,Richard121363ITUNIPARTHENOPE20090313RICAUNIMARC000024444051/303983NAVA2Economics of advertising45289UNIPARTHENOPE