00924nam0 2200301 450 00002248920090203165114.0978-88-503-2578-820090203d2007----km-y0itay50------baitaITy-------001yyMarketing dei serviziK. Douglas Hoffman, John E. G. Bateson, Gennaro IasevoliMilanoApogeoc2007XVIII, 414 p.24 cmIdee & strumenti2001Idee & strumentiServices marketing45597Aziende di serviziMarketing658.821Hoffman,K. Douglas147405Bateson,John E. G.147404Iasevoli,Gennaro89400ITUNIPARTHENOPE20090203RICAUNIMARC000022489658-M/6141113NAVA12009Services marketing45597UNIPARTHENOPE