01134nam0 2200337 450 00002156220110927151041.0978-88-386-6362-820090115d2007----km-y0itay50------baitaITy-------001yyMarketing del turismoPhilip Kotler, John R. Bowen, James C.Makensedizione italiana a cura di Paolo Bertozzi2. ed.MilanoMcGraw-Hillc2007XXV, 443 p.24 cmComunicazione, gestione d'impresa e marketing2001Comunicazione, gestione d'impresa e marketing001000028388Marketing for hospitality and tourism16129TurismoMarketingAziende turisticheMarketing338.479120Kotler,Philip34994Bowen,John R.117545Makens,James C.117546ITUNIPARTHENOPE20090115RICAUNIMARC000021562338-M/6541096NAVA12009Marketing for hospitality and tourism16129UNIPARTHENOPE