00764nam0 2200277 450 00000586320050916124859.088-7192-193-320050916d2004----km-y0itay50------baitaITa-------001yyMarketing managementPhilip Kotler11. ed. italianaMilanoPearsonc2004XX, 890 p.ill.23 cmMarketing managementMarketingRicerche di mercato658.80220Kotler,Philip34994ITUNIPARTHENOPE20050916RICAUNIMARC000005863658-M/4937890NAVA12005Marketing management192800UNIPARTHENOPE