00775nam0 2200229 450 00000524320031219150407.00-7923-7324-320031219d2001----km-y0itay50------baengUS<<The >>salience of marketing stimulian incongruity-salience hypothesis on consumer awarenessby Gianluigi GuidoBoston [etc.]Kluwer academic publishers2001cXVII, 296 p.24 cmConsumatoriComportamentoModelli econometrici658.834Guido,Gianluigi437350IT UNIPARTHENOPE RICA UNIMARC000005243NAVA1658-S/4736.57320031219Salience of marketing stimuli914210UNIPARTHENOPE