00686nas 2200241 450 00000136720210510130700.00022-242920000504a1936----km-y0itay50------baengUSahaz---0uu-Journal of MarketingAmerican Marketing AssociationNew-YorkAmerican Marketing AssociationChicago1936-fascicoliTrimestraleMarketingAmerican Marketing AssociationITUNIPARTHENOPERICAUNIMARC0000013671963-1971; 1974-2009NAVA1Journal of marketing794420UNIPARTHENOPE