01391nam2 22003131i 450 UON0050467420231205105430.295978-88-288-1308-820210118d2019 |0itac50 baitaIT|||| |||||ˆLa ‰permutaVincenzo VerdicchioMilanoGiuffrè Francis Lefebvre2019XXI, 301 p.23 cm.Artt. 1552-1555UON00177502001UON001775022001 ˆIl ‰Codice civile. Commentariodiretto da Piero Schlesinger210 MilanoGiuffrè1987 - 215 v.24 cm. Artt. 1552-1555PERMUTADiritto civileUONC097670FIITMilanoUONL000005346DIRITTO PRIVATO21VERDICCHIOVincenzoUONV284659266932Giuffrè Francis LefebvreUONV283748650ITSOL20240220RICASIBA - SISTEMA BIBLIOTECARIO DI ATENEOUONSIUON00504674SIBA - SISTEMA BIBLIOTECARIO DI ATENEOSI VI DIR TRA 0007 SI 36297 5 0007 SIBA - SISTEMA BIBLIOTECARIO DI ATENEOSI2021496 1J 20210118 Permuta1562854UNIOR03565oam 2200649I 450 991096436870332120251116192636.01-136-73016-81-315-02443-80-415-95132-11-136-73009-510.4324/9781315024431 (CKB)2550000001117472(DLC)2005001983(StDuBDS)AH25603896(MiAaPQ)EBC1395421(Au-PeEL)EBL1395421(CaPaEBR)ebr10764280(CaONFJC)MIL517910(OCoLC)870590407(OCoLC)858861135(FINmELB)ELB135767(BIP)63392895(BIP)11011460(EXLCZ)99255000000111747220180706d2005 uy 0engur|||||||||||rdacontentrdamediardacarrierSchool commercialism from democratic ideal to market commodity /Alex Molnar1st ed.New York :Routledge,2005.1 online resource (ix, 177 p.) Positions : education, politics, and culture0-415-95131-3 1-299-86659-X Includes bibliographical references and index.Every child a consumer -- The sky's the limit: trends in schoolhouse marketing since 1990 -- Eat, drink, and be diabetic: using schools to promote illness -- Controlling the masses vs. liberating them: Edward Bernays and John Dewey considered -- Whittle or virtually nothing: the emergence of Edison schools and knowledge universe -- Futures trading: buying and selling education in the global marketplace.Pizza Hut's Book It! program rewards students with pizza for meeting their reading goals. Toys R Us paid a Kansas school five dollars for each student who took its toy survey. Cisco Systems donated internet access to a California elementary school, asking in return for the school choir to sing the company's praises while wearing Cisco t-shirts. Kids today face a barrage of corporate messages in the classroom. In School Commercialism , education expert Alex Molnar traces marketing in American schools over the last twenty-five years, raising serious questions about the role of private corporations in public education. Since the 1990s, Molnar argues, commercial activities have shaped the structure of the school day, influenced the curriculum, and determined whether children have access to computers and other technologies. He argues convincingly against advertisers' assertion that their contributions are a win-win proposition for cash-strapped schools and image-conscious companies. From the marketing of unhealthy foods to privatizing reforms such as the Edison Schools and Knowledge Universe, School Commercialism tracks trends that are more pervasive than many parents realize and shows how we might recapture schools to better serve the public interest.Positions (RoutledgeFalmer (Firm))Commercialism in schoolsUnited StatesBusiness and educationUnited StatesEducationUnited StatesMarketingCommercialism in schoolsBusiness and educationEducationMarketing.371.19/5Molnar Alex1667714MiAaPQMiAaPQMiAaPQBOOK9910964368703321School commercialism4474273UNINA