01390nlm0 22003491i 450 UON0050418420250701014744.912978-18-561-7850-120201229d2013 |0itac50 baengGB|||| |||||f e bCreating powerful brandsLeslie de Chernatony, Malcolm McDonald and Elaine Wallace4th edLondonNew YorkRoutledge20131 risorsa online (xxv, 483 p.ill.)MarketingLinguaggioUONC028527FIUSNew YorkUONL000050GBLondonUONL003044de ChernatonyLeslieUONV284434623393McDonaldMalcolmUONV284435117340WallaceElaineUONV284436790059RoutledgeUONV248939650ITSOL20250704RICAhttps://www.taylorfrancis.com/books/9781856178501Accesso per utenti con proxy server attivohttps://www.taylorfrancis.com/books/9781856178501Accesso per utenti con proxy server attivoUON00504184SIBA - SISTEMA BIBLIOTECARIO DI ATENEOSI2021102 1J 20210107 Creating powerful brands1763156UNIOR