04770nam 2200565 450 991048057170332120170821161122.01-4832-9594-X(CKB)3710000000201082(EBL)1875399(SSID)ssj0001414397(PQKBManifestationID)11838806(PQKBTitleCode)TC0001414397(PQKBWorkID)11433837(PQKB)10380624(MiAaPQ)EBC1875399(EXLCZ)99371000000020108220141211h19881988 uy 0engur|n|---|||||txtccrQuantifying archaeology /Stephen ShennanEdinburgh, Scotland :Edinburgh University Press :Academic Press, Inc.,1988.©19881 online resource (374 p.)Description based upon print version of record.0-12-639860-7 Includes bibliographical references and index.Front Cover; Quantifying Archaeology; Copyright Page; Table of Contents; Preface; Chapter 1. Introduction; WHY QUANTITATIVE METHODS?; THE PLACE OF QUANTITATIVE METHODS IN ARCHAEOLOGICAL RESEARCH; THE EXERCISES: A COMMENT; Chapter 2. Quantifying Description; MOVING FROM ONE LEVEL OF MEASUREMENT TO ANOTHER; EXERCISES; Chapter 3. Picture Summaries of a Single Variable; EXERCISES; Chapter 4. Numerical Summaries of a Single Variable; MEASURES OF CENTRAL TENDENCY; MEASURES OF DISPERSIONTHE EXPLORATORY DATA ANALYSIS VIEW OF NUMERICAL SUMMARIES: ROBUST DESCRIPTIONS OF CENTRAL TENDENCY AND DISPERSIONEXERCISES; Chapter 5. An Introduction to Statistical Inference; SAMPLES AND POPULATIONS; SIGNIFICANCE TESTING IN ARCHAEOLOGY; OTHER TESTS FOR DIFFERENCES BETWEEN TWO ORDINAL SCALE DISTRIBUTIONS; CONCLUSION; EXERCISES; Chapter 6. The Chi-Squared Test; THE CHI-SQUARED TEST FOR CROSS-CLASSIFIED DATA; HOW USEFUL IS THE CHI-SQUARED TEST?; EXERCISES; Chapter 7. Beyond Chi-Squared : Describing Association Between Two Nominal Scale Variables; OTHER MEASURES OF ASSOCIATIONASSOCIATION AND CAUSAL INFERENCESA MODERN APPROACH TO INVESTIGATING RELATIONSHIPS BETWEEN NOMINAL SCALE VARIABLES: AN ELEMENTARY INTRODUCTION TO LOG-LINEAR MODELS; EXERCISES; Chapter 8. Numeric Variables: The Normal Distribution; THE NORMAL DISTRIBUTION; WHAT DO WE DO IF THE DATA ARE NOT NORMALLY DISTRIBUTED?; EXERCISES; Chapter 9. Relationships between Two Numeric Variables: Correlation and Regression; METHODS OF VISUAL DISPLAY: SCATTERGRAMS; DESCRIBING RELATIONSHIPS BY NUMBERS; CONCLUSION; EXERCISES; Chapter 10. When the Regression Doesn't Fit; RESIDUALS; THE REGRESSION MODELROBUST REGRESSION: THE EXPLORATORY DATA ANALYSIS APPROACHEXERCISES; Chapter 11. Facing Up to Complexity: Multiple Correlation and Regression; THE MULTIPLE REGRESSION MODEL; PARTIAL CORRELATION; MULTIPLE CORRELATION; THE MULTIPLE REGRESSION COEFFICIENT; INTERPRETING MULTIPLE REGRESSION COMPUTER OUTPUT; ASSUMPTIONS; EXERCISES; Chapter 12. Numerical Classification in Archaeology; HISTORICAL INTRODUCTION; NUMERICAL CLASSIFICATION: SOME PRELIMINARY DEFINITIONS; SIMILARITY AND DISTANCE MEASURES; SEARCHING FOR PATTERNING IN SIMILARITY (AND DISTANCE) MATRICES; CLUSTER ANALYSIS METHODSCLUSTER ANALYSIS EVALUATIONEXERCISES; Chapter 13. Simplifying Complex Spaces: The Role of Multivariate Analysis; MULTIVARIATE ANALYSIS; EXERCISES; Chapter 14. Probabilistic Sampling in Archaeology; CALCULATING CONFIDENCE INTERVALS AND SAMPLE SIZES; ESTIMATING TOTALS; ESTIMATING A POPULATION PROPORTION; SELECTING A SAMPLE; ALTERNATIVES TO SIMPLE RANDOM SAMPLING; PROBABILISTIC SAMPLING OF POPULATIONS WITH A SPATIAL DIMENSION; SAMPLING AND ARCHAEOLOGICAL AIMS: ALTERNATIVES TO PARAMETER ESTIMATION; EXERCISES; Chapter 15. Conclusion; FURTHER PROGRESS; RECENT DIRECTIONS AND FUTURE TRENDSAppendix 1: Statistical TablesThis book introduces archaeologists to the most important quantitative methods, from the initial description of archaeological data to techniques of multivariate analysis. These are presented in the context of familiar problems in archaeological practice, an approach designed to illustrate their relevance and to overcome the fear of mathematics from which archaeologists often suffer.ArchaeologyStatistical methodsElectronic books.ArchaeologyStatistical methods.930.1/01/51930.10151Shennan Stephen248839MiAaPQMiAaPQMiAaPQBOOK9910480571703321Quantifying archaeology285281UNINA03613nam 2200757 450 991081742250332120230125205104.01-60649-961-0(CKB)3710000000120250(OCoLC)880626603(CaPaEBR)ebrary10873418(CaBNVSL)swl00403410(Au-PeEL)EBL1683379(CaPaEBR)ebr10873418(CaONFJC)MIL825461(CaSebORM)9781606499603(MiAaPQ)EBC1683379(EXLCZ)99371000000012025020140525d2014 fy 0engurcnu||||||||rdacontentrdamediardacarrierDeveloping successful marketing strategies /Gary W. RandazzoFirst edition.New York, New York (222 East 46th Street, New York, NY 10017) :Business Expert Press,2014.1 online resource (xv, 148 pages)Marketing strategy collection,2150-9662Part of: 2014 digital library.1-60649-960-2 Includes bibliographical references (page [143]) and index.Part I. Situation analysis -- 1. Industry and market -- 2. Legal and technological changes -- 3. Defining the target market approach -- 4. Customer jobs to be done -- 5. Customer segmentation -- 6. Challenges faced: internal and external -- Part II. Vision and mission drive strategy, then tactics -- 7. The vision driven strategy -- 8. Product -- 9. Promotion -- 10. Pricing -- 11. Place -- Part III. Implementation -- 12. A process for execution management -- 13. Organizational structure -- 14. Workforce -- 15. Financial structure and controls -- 16. Putting it all together -- Conclusion -- References -- Index.Uses real market examples to demonstrate the development of effective marketing strategies. The approach uses an organization's mission and vision statements to guide the development of marketing goals, strategies, and tactics. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. The book neatly weaves the process of developing a marketing strategy with the use of the marketing mix. Throughout the book examples are given to clarify the theories and guide the reader through the strategic marketing planning process. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique marketing challenges as well.Marketing strategy collection.2150-96622014 digital library.MarketingManagementworkforcetacticsstrategysituation analysispromotionproductpricevisionplaceobjectiveorganizational structurenew product developmentmissionexecution managementcustomer categoriescross functional teamsconsumer adoption driverscash requirementsadvertising frequencyMarketingManagement.658.8Randazzo Gary W.1665444MiAaPQMiAaPQMiAaPQBOOK9910817422503321Developing successful marketing strategies4024053UNINA01433nam0 22003371i 450 UON0050016520231205105410.927978-84-670-3348-920191111r20102018 |0itac50 baspaES|||| 1||||Divina ComediaDante Alighieriedición de Ángel Chiclana35a edBarcelonaEspasa Libros20108a rist. 2018353 p.19 cm001UON005015532001 Austral. Poesía210 BarcelonaEspasa Libros333ESBarcelonaUONL003004851.1Poesia italiana. Primo periodo, fino al 137521AlighieriDanteUONV01917838904CHICLANAÁngelUONV243588Espasa LibrosUONV277603650DAN DINGAlighieri, DanteUONV019181DanteAlighieri, DanteUONV297320ITSOL20250523RICASIBA - SISTEMA BIBLIOTECARIO DI ATENEOUONSIUON00500165SIBA - SISTEMA BIBLIOTECARIO DI ATENEOSI SPA II 321 SI 33988 7 321 SIBA - SISTEMA BIBLIOTECARIO DI ATENEOSI20191724 1J 20191111 Divina Commedia14931UNIOR