04443nam 2200625Ia 450 991078971290332120200520144314.01-283-33768-197866133376891-118-22112-5(CKB)2670000000131296(EBL)817945(OCoLC)768082666(SSID)ssj0000632171(PQKBManifestationID)11420555(PQKBTitleCode)TC0000632171(PQKBWorkID)10608445(PQKB)10998518(Au-PeEL)EBL817945(CaPaEBR)ebr10515827(CaONFJC)MIL333768(CaSebORM)9781118221129(MiAaPQ)EBC817945(EXLCZ)99267000000013129620111102d2012 uy 0engtxtccrArt of the app store[electronic resource] the business of Apple development /Tyson McCann1st editionIndianapolis, IN John Wileyc20121 online resource (308 p.)Includes index.0-470-95278-4 The Art of the App Store; About the Author; Acknowledgments; Contents; Introduction; Chapter 1: A Brief History of Time in the App Store; Time in a Table; The Early App Store; The Modern App Store; Summary; Chapter 2: Setting Your Goals, Costs, and Expectations; Confronting the "Hero Inventor" Syndrome; Considering Your Fundamental Costs; Considering Your Optional Costs; Managing Your Expectations; Summary; Chapter 3: Researching the App Store Market; Examining the Numbers and Trends; Making Decisions Based on Research; Analyzing Successful Apps; Analyzing Unsuccessful AppsMixing and MatchingSummary; Chapter 4: Knowing Your Customer; Understanding App Store Demographics; Meeting Your Customer's Expectations; Summary; Chapter 5: Plotting the Stages of Development; Leadership and Your Team; Concept through Release; Summary; Chapter 6; Guidelines and Expectations for Developing Your App; Potential Risk and Reward; App Store Business Models; Creating for a Multitasking World; The Half-Second Window; Depicting the Physical World; Summary; Chapter 7: Creating Free and Freemium Apps; App Revenue Terminology; Business Reasons behind Revenue ModelsConsidering Risks and RewardsHow to Succeed with a Free App; How to Succeed with a Freemium App; Summary; Chapter 8: Creating Paid and Premium Apps; Business Reasons behind Revenue Models; Considering Risks and Rewards; How to Succeed with Paid Apps; Summary; Chapter 9: Adopting Apple's Approach; Infusing an Insane Amount of Care; Adapting Apps to iPad; Case Study: Tapbots; Summary; Chapter 10: Riding the Social Networking Wave; Fostering the Ultimate Viral Marketing: Social Networks; Taking Cues from Facebook; Ignoring Facebook Conventions; Rewarding Users for Promoting Your AppSocial Interaction as FeaturesProviding the Tools for Users to Connect; Summary; Chapter 11: Feedback, Maintaining, and Scaling; Evaluating Feedback; Maintenance Isn't Just Fixing, It's Marketing; Scaling; Summary; Appendix A: Reading List of Recommended Books; App Development; Creativity and Inspiration; Appendix B: Online Resources; Research and Metrics; Planning and Communicating; Developing; Marketing; IndexA unique behind-the-scenes look at what makes an application succeed in the App Store With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular-and profitable-application. From knowing your customer to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share... to name a few. CoveApplication softwareDevelopmentiPhone (Smartphone)Application softwareDevelopment.iPhone (Smartphone)004.1675004/.35McCann Tyson1492163Wrox Development (Firm)MiAaPQMiAaPQMiAaPQBOOK9910789712903321Art of the app store3714480UNINA01582nam0 22002771i 450 UON0030731120231205104039.25020080129f |0itac50 bafreVN|||| 1||||Lettres de Monseigneur Pallu viacire apostolique du tonkin, chargé de l'administration spirituelle du Laos et des provinces de Chine... de 1658 à 1680 .../ annotées par Adrien Launay[s.l.] : Société des Missions Etrangères18.2 v.25 cmSul verso del front. "Les lettres de Monseigneur Pallu sont réservées aux membres de la société des Missions Etrangères, elles ne se trouvent pas en librairieGià inv. R 35552IT-UONSI VIEVIIIB/001 (2)VIE VIII BVIETNAM - GEOGRAFIA-VIAGGIAPALLUFrançoisvescovoUONV175986696888LaunayAdrienUONV033449Société des Missions EtrangèresUONV253523650ITSOL20240220RICAUON00307311SIBA - SISTEMA BIBLIOTECARIO DI ATENEOSI VIE VIII B 001 (1-2) SI MR 35552 7 001 (1-2) SIBA - SISTEMA BIBLIOTECARIO DI ATENEOSI VIE VIII B 001 (2) SI SA 123054 7 001 (2) Già inv. R 35552Lettres de Monseigneur Pallu viacire apostolique du tonkin, chargé de l'administration spirituelle du Laos et des provinces de Chine1376374UNIOR