02499nam 2200637 450 991045275990332120200520144314.01-118-58762-61-118-58776-6(CKB)2550000001095932(EBL)1245112(OCoLC)852758187(SSID)ssj0000990061(PQKBManifestationID)11526204(PQKBTitleCode)TC0000990061(PQKBWorkID)10979378(PQKB)10406696(MiAaPQ)EBC1245112(Au-PeEL)EBL1245112(CaPaEBR)ebr10728382(CaONFJC)MIL502507(OCoLC)880901627(EXLCZ)99255000000109593220180111h20142014 uy 0engur|n|---|||||txtccrAdvertising and society an introduction /edited by Carol J. PardunSecond edition.Chichester, West Sussex, England :Wiley Blackwell,2014.©20141 online resource (312 p.)Description based upon print version of record.0-470-67309-5 1-299-71256-8 Includes bibliographical references at the end of each chapters and index.pt. I. Enduring issues -- pt. II. Emerging issues.Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketingExplores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons oAdvertisingSocial aspectsUnited StatesAdvertising, PoliticalUnited StatesAdvertisingUnited StatesElectronic books.AdvertisingSocial aspectsAdvertising, PoliticalAdvertising659.10420973Pardun Carol J.MiAaPQMiAaPQMiAaPQBOOK9910452759903321Advertising and society2125480UNINA00887nam0 22002531i 450 UON0027781420231205103824.26420060530d1968 |0itac50 bagreGR|||| 1||||Chephoroilogotechnike metaphrasisAischylouepim. Elia S. PapalaAthena[s.e.]196866 p.21 cm.GRAteneUONL000203880Letteratura greca classica21AESCHYLUSUONV055721153340ESCHILOAESCHYLUSUONV229681ITSOL20250613RICASIBA - SISTEMA BIBLIOTECARIO DI ATENEOUONSIUON00277814SIBA - SISTEMA BIBLIOTECARIO DI ATENEOSI A 1549 SI EO 18214 5 1549 Chephoroi1242294UNIOR