03908oam 2200589zu 450 991013055470332120210807004439.01-119-20828-9(CKB)3400000000021421(SSID)ssj0000728888(PQKBManifestationID)12324108(PQKBTitleCode)TC0000728888(PQKBWorkID)10695242(PQKB)11456849(CaSebORM)9781405180191(EXLCZ)99340000000002142120160829d2010 uy engurunu|||||txtccrCreative strategy : reconnecting business and innovation /Chris Bilton and Stephen Cummings1st editionChichester, West Sussex :Wiley,20101 online resource (x, 275 p) illustrationsBibliographic Level Mode of Issuance: Monograph1-4051-8018-8 1-4051-8019-6 Includes bibliographical references and index.People tend to think of creativity and strategy as opposites. This book argues that they are far more similar than we might expect. More than this, actively aligning creative and strategic thinking in any enterprise can enable more effective innovation, entrepreneurship, leadership and organizing for the future. By considering strategy as a creative process (and vice versa), the authors define 'creative strategy' as a mindset which switches between opposing processes and characteristics, and which drives every aspect of the business. The authors draw experiences and cases from across this false divide - from the music industry, sports, fashion, Shakespearean theatre companies, creative and media organizations and dance, as well as what we might regard as more mundane providers of mainstream products and services - to uncover the creative connections behind successful strategy. "Creative Strategy is a talisman for those looking to take a new path" Matt Hardisty, Strategy Director, Mother Advertising "It has been said that business is a hybrid of dancing and calculation - the former incorporating the creative within a firm, the latter the strategic. Bilton and Cummings show how these apparently contradictory processes can be integrated. Their insights about how firms can 'create to strategize' and 'strategize to create' are informative for managers and management scholars alike." Jay Barney, Professor and Chase Chair of Strategic Management, Fisher College of Business, The Ohio State University "In today's world, new thinking - creativity - is required to tackle long-standing problems or address new opportunities. The trouble is few organizations understand how to foster and apply creativity, at least in any consistent manner. This book provides new insights into just how that can be done. It moves creativity from being just the occasional, and fortuitous, flash of inspiration, to being an embedded feature of the way the organization is run." Sir George Cox, Author of the Cox Review of Creativity in Business for HM Govt., Past Chair of the Design CouncilStrategic planningCreative ability in businessTechnological innovationsManagementHILCCBusiness & EconomicsHILCCManagement TheoryHILCCElectronic books.Strategic planningCreative ability in businessTechnological innovationsManagementBusiness & EconomicsManagement Theory658.4/012Bilton Chris623687Cummings StephenPQKBBOOK9910130554703321Creative strategy : reconnecting business and innovation2131556UNINA01704nam 2200421Ia 450 99639064080331620221108011946.0(CKB)1000000000656698(EEBO)2248530496(OCoLC)9920267900971(EXLCZ)99100000000065669819910501d1618 uy |engurbn||||a|bb|By the Queene[electronic resource] the Queenes Maiestie being geuen to vnderstand, that chiefly through the disorderly traffiquing of such her marchauntes as trade into France for wines ..[London] Imprinted at London by New-gate Market next vnto Christes Churche, by Richarde Iugge ...[ca. 1618]1 sheet ([1] p.)Second pt. of title from first three lines of text."Geuen at Kyllyngworth the xv day of July 1575 the xvii yeere of her Maiesties raigne.""Cum priuilegio Regiæ Maiestatis."Date of publication suggested by STC (2nd ed.).Formerly STC 8069. Cf. STC (2nd ed.).Item at reel 456:10 identified as STC 8069.Reproductions of originals in the Bodleian Library and Harvard University Library.eebo-0062WineLaw and legislationEnglandProclamationsGreat BritainGreat BritainHistoryElizabeth, 1558-1603WineLaw and legislationProclamationsElizabethQueen of England,1533-1603.996842EBKEBKWaOLNBOOK996390640803316By the Queene2299089UNISA01204nam0 22003011i 450 UON0026010020231205103708.49246-420-5230-520050110d2004 |0itac50 bajpnJP|||| 1||||Akiyama SaneyukiHiromi TanakaTokyoYoshikawa kobunkan2004284 p.22 cmGIA IV 021 (237)UON00000557001UON000005572001 Jinbutsu sōsho人物叢書237 GIA IV 021 (237)GiapponeStoriaBiografieUONC005093FIJPTōkyōUONL000031GIA IV AGIAPPONE - STORIA ANTICA - FINO AL PERIODO TOKUGAWA o EDO (1603-1867)ATANAKA HiromiUONV151974689667Yoshikawa KōbunkanUONV246039650ITSOL20260731RICASIBA - SISTEMA BIBLIOTECARIO DI ATENEO E ARCHIVIO STORICOUONSIUON00260100SIBA - SISTEMA BIBLIOTECARIO DI ATENEO E ARCHIVIO STORICOSI GIA IV 021 (237) SI SA 112470 5 021 (237) Akiyama Saneyuki1237062UNIOR