01089nam 2200313Ia 450 99639135690331620221108053557.0(CKB)1000000000667444(EEBO)2240856607(OCoLC)13022814(EXLCZ)99100000000066744419860115d1642 uy |engurbn||||a|bb|A Speech delivered to His Maiesty by the recorder of Lincolne at his reception into the city, July 15, 1642[electronic resource]London for T. J.Agust [sic] 3, 1642[8] pReproduction of original in: British Library.eebo-0158Lincoln (England)HistorySourcesGreat BritainHistoryCivil War, 1642-1649SourcesDallison Charlesd. 1669.1002826EAAEAAWaOLNBOOK996391356903316A Speech delivered to His Maiesty by the recorder of Lincolne at his reception into the city, July 15, 16422301942UNISA03791nam 22005172 450 991082054440332120180711101630.01-85604-985-X(CKB)2550000001186107(EBL)1597148(OCoLC)868271479(SSID)ssj0001156054(PQKBManifestationID)11618770(PQKBTitleCode)TC0001156054(PQKBWorkID)11199926(PQKB)10402959(MiAaPQ)EBC1597148(UkCbUP)CR9781856049856(EXLCZ)99255000000118610720180524d2006|||| uy| 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierDeveloping strategic marketing plans that really work a toolkit for public libraries /Terry Kendrick[electronic resource]London :Facet,2006.1 online resource (xii, 225 pages) digital, PDF file(s)Title from publisher's bibliographic system (viewed on 05 Jul 2018).1-85604-548-X 1-306-34227-9 Includes bibliographical references and index.Introduction -- 1: Strategic marketing planning for public libraries: an introduction. -- 2: Ambition as the basis for marketing planning -- 3: Making sense of the market for public library services -- 4: Creating segment-specific value propositions for users and non-users -- 5: Priorities: making sound choices -- 6: Clear objectives and winning strategies -- 7: Attention-grabbing marketing communications -- 8: Implementation and quick progress.Many government and other reports stress the need to get public libraries back into the lives of potential users, and this requires significant marketing effort on the part of the libraries. However, it quickly becomes apparent to public librarians that marketing is far more than simply creating a set of leaflets, as part of a series of disconnected programmes throughout the authority. What they need is a simple, practical guide to an integrated marketing planning process, from initial goals to implementation of marketing strategies. And along the way they need to troubleshoot the barriers that such activities meet. This highly practical and down-to-earth book, with free, downloadable templates and forms on the web, will de-mystify the marketing planning process and set it in the context of modern public library services. Through a series of easy-to-implement process steps, the reader will see not just what is possible but what is likely to work quickly, and deliver real impact on performance indicators, in a public library context. The book is structured as follows: ambition as the basis for marketing planning; making sense of the market for public library services; creating segment-specific value propositions for users and non-users; priorities: making sound choices; clear objectives and winning strategies; attention-grabbing marketing communications; and; implementation and quick progress. The text is fully international in scope and is written for those practitioners at all levels of library management who recognize the importance of marketing planning in shaping and positively influencing the direction of public library services.Public librariesMarketingPublic librariesPublic relationsPublic librariesMarketing.Public librariesPublic relations.025.1974Kendrick Terry1617837UkCbUPUkCbUPBOOK9910820544403321Developing strategic marketing plans that really work3949217UNINA01404nam0 22003251i 450 UON0023409320231205103516.14705-202-1296-720030730d1998 |0itac50 baengUS|||| 1||||Licencing entertainmentthe elevation of novel reading in Britain, 1684- 1750William B. WarnerBerkeleyLos AngelesUniversity of California1998xvi, 325 p.23 cm.Letteratura e societàGran BretagnaStoriaUONC044261FILETTERATURA NARRATIVA INGLESESec. 18.StudiUONC038307FILETTERATURA POPOLARE INGLESEUONC040758FILIBRI E LETTURAGRAN BRETAGNASec. 17.-18.UONC052002FIUSBerkeleyUONL000021USLos AngelesUONL000060823.4Letteratura narrativa inglese. 1625-170221WARNERWilliam BeattyUONV141875458032University of California PressUONV247423650ITSOL20251031RICASIBA - SISTEMA BIBLIOTECARIO DI ATENEOUONSIUON00234093SIBA - SISTEMA BIBLIOTECARIO DI ATENEOSI Angl IV C 0424 SI LO 68279 5 0424 BuonoLicencing entertainment1232599UNIOR