01291nam0 22003011i 450 UON0019438120231205103228.4304-15-07573-420030730d1993 |0itac50 baengGB|||| |||||ˆThe ‰ rise and fall of mass marketingEdited by Richard S. Tedlow and Geoffrey JonesLondonNew YorkRoutledge1993. XII239 p. ; 22 cm.001UON001730252001 Comparative and International Business Series. Modern HistoriesEdited by Geoffrey Jones and Mira Wilkins210 LondonNew YorkRoutledge.STORIA ECONOMICASec. 20.UONC037895FIUSNew YorkUONL000050GBLondonUONL003044330.09Economia. Storia21JONESGeoffreyUONV022372TEDLOWRichard S.UONV115198RoutledgeUONV248939650ITSOL20240220RICASIBA - SISTEMA BIBLIOTECARIO DI ATENEOUONSIUON00194381SIBA - SISTEMA BIBLIOTECARIO DI ATENEOSI III STORIAEUR D A 1992 SI SC 29681 5 1992 Rise and fall of mass marketing418454UNIOR