00959cam0 22002773 450 SOB00753320210409091637.020040211d1962 |||||ita|0103 baitaITEd è subito seraSalvatore Quasimodocon un saggio di Sergio SolmiMilanoMondadori1962192 p.20 cm<Lo >specchioI poeti del nostro tempo001LAEC000168952001 Lo *specchio. I poeti del nostro tempoQuasimodo, SalvatoreAF00005883070152713SOLMI, SergioAF00018432070ITUNISOB20210409RICAUNISOBUNISOB851|Coll|1|K8682SOB007533M 102 Monografia moderna SBNM851|Coll|1|K000048SI8682ACQUISTOSpinosaUNISOBUNISOB20210409091601.020210409091627.0SpinosaEd e subito sera99254UNISOB04261nam 2200673Ia 450 991077911280332120200520144314.01-280-99451-797866137661200-226-79114-910.7208/9780226791142(CKB)2550000000105252(EBL)965307(OCoLC)799765194(SSID)ssj0000739319(PQKBManifestationID)12299238(PQKBTitleCode)TC0000739319(PQKBWorkID)10687623(PQKB)10997537(StDuBDS)EDZ0000157689(MiAaPQ)EBC965307(DE-B1597)523806(OCoLC)1135585947(DE-B1597)9780226791142(Au-PeEL)EBL965307(CaPaEBR)ebr10580551(CaONFJC)MIL376612(EXLCZ)99255000000010525220111003d2012 uy 0engur|n|---|||||txtccrThe sounds of capitalism[electronic resource] advertising, music, and the conquest of culture /Timothy D. TaylorChicago ;London University of Chicago Press20121 online resource (367 p.)Description based upon print version of record.0-226-79115-7 Includes bibliographical references and index.Frontmatter -- Contents -- List of Illustrations -- List of Examples -- Acknowledgments -- Introduction: Capitalism, Consumption, Commerce, and Music -- 1. Music and Advertising in Early Radio -- 2. The Classes and the Masses in the 1920s and 1930s -- 3. The Great Depression and the Rise of the Radio Jingle -- 4. Music, Mood, and Television: The Use of Emotion in Advertising Music in the 1950s and 1960s -- 5. The Standardization of Jingle Production in the 1950s and After -- 6. The Discovery of Youth in the 1960s -- 7. Consumption, Corporatization, and Youth in the 1980s -- 8. Conquering (the) Culture: The Changing Shape of the Cultural Industries in the 1990s and After -- 9. New Capitalism, Creativity, and the New Petite Bourgeoisie -- Notes -- References -- IndexFrom the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. And since the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred. Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like The Clic" Club Eskimos to the rise of the jingle, the postwar upsurge in consumerism, and the more complete fusion of popular music and consumption in the 1980s and after. The Sounds of Capitalism is the first book to tell truly the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history. Music in advertisingUnited StatesAdvertisingUnited StatesHistory20th centuryMass media and musicUnited Statescapitalism, advertising, advertisements, ads, music, musical, cultural studies, culture, ethnomusicology, musicology, identity, radio, television, popular song, selling, commercials, commercialism, messaging, communication, consumption, united states of america, american society, usa, 20th century, commerce, great depression, emotion, mood, industrialization, standardization, creativity.Music in advertisingAdvertisingHistoryMass media and music306.48420973LC 87610rvkTaylor Timothy Dean1525346MiAaPQMiAaPQMiAaPQBOOK9910779112803321The sounds of capitalism3766683UNINA00922nam0 22002291i 450 UON0018309320231205103140.80528-02-70383-820030730d1987 |0itac50 bafreFR|||| 1||||ˆLes ‰droits de la défense et le droit communautaire de la concurrenceAsteris P liakos BruxellesBruylant1987 - XIII,469 p. ; 25 cmCeeDiritto comunitarioSaggiUONC037085FIPLIAKOSAsterisUONV1058340ITSOL20250718RICASIBA - SISTEMA BIBLIOTECARIO DI ATENEOUONSIUON00183093SIBA - SISTEMA BIBLIOTECARIO DI ATENEOSI COM D 0036 SI SC 23210 5 0036 Droits de la dèfense et le droit communautaire de la concurrence623963UNIOR