03183nam 2200517 450 991055420230332120230629232521.03-11-068392-X10.1515/9783110683929(CKB)5590000000444189(DE-B1597)539535(DE-B1597)9783110683929(MiAaPQ)EBC6550913(Au-PeEL)EBL6550913(OCoLC)1246583287(EXLCZ)99559000000044418920211018d2021 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierLean cx how to differentiate at low cost and least risk /Robert Dew, 3 othersBerlin, Germany :Walter de Gruyter GmbH,[2021]©20211 online resource (XXX, 208 p.) 60 short cases studies in boxed text3-11-068368-7 Includes bibliographical references and index.Frontmatter -- Acknowledgements -- About the Authors -- Foreword -- Contents -- List of Cases -- List of Figures -- List of Tables -- Introduction -- Chapter 1 The Case for Change -- Chapter 2 Defining Lean CX -- Chapter 3 Creating Market Cut-Through -- Chapter 4 Where to Start -- Chapter 5 Managing the Cycle -- Chapter 6 Business to Business -- Chapter 7 Explore and Exploit -- Conclusion: Our Future is Lean -- Bibliography -- IndexIn recent years, many companies have realised customer experience (CX) is the new marketing battle ground. Substantial investments have been made to map customer journeys, identify pain points and improve CX to try and create cut-through. Using real world applications to introduce next generation design tools based on proven concepts from strategy, marketing, psychology and creative problem solving, Lean CX: How to Differentiate at Low Cost and Least Risk discusses how to use Lean Management approaches to innovate your customer experience. This practical book describes how the tools from Lean Management can be applied to the CX innovation problem. The authors draw on hundreds of CX design and strategic innovation projects across a range of industries, both B2B and B2C, from primary research through client work and secondary case studies available in the public domain. The examples include many different vertical industry sectors, including those involving hybrid business models. The cases included share what worked really well and where CX failed. The content goes beyond what actually happened to present an idea of what might be possible with the right design approach and committed resources.Customer relationsAgile Marketing.Ambidexterity.Customer Experience Management.Lean Management.Strategic Innovation.Customer relations.658.812Dew Robert1219588MiAaPQMiAaPQMiAaPQBOOK9910554202303321Lean cx2819959UNINA01400nam0 22003371i 450 UON0021007720231205103331.21888-7710-112-120030730d1988 |0itac50 baitaIT|||| |||||ˆIl ‰Cavaliere azzurroWassily Kandinsky, Franz Marccommento e note di Klaus Lankheittrad. di G. Gozzini Calzecchi OnestiMilanoSE1988273 p.tav.22 cm.UON00370923ˆDer ‰Blaue Reiter1759463ITMilanoUONL000005759.7Pittura russa. Storia geografia persone21KANDINSKIJVasilij Vasil'evičUONV215352444229GOZZINI CALZECCHI ONESTIGiuseppinaUONV245630LANKHEITKlausUONV126394MARCFranzUONV126393SEUONV246689650KANDINSKY, Vasilij Vasil'evičKANDINSKIJ, Vasilij Vasil'evičUONV215353KANDINSKY, WassilyKANDINSKIJ, Vasilij Vasil'evičUONV238261ITSOL20241122RICASIBA - SISTEMA BIBLIOTECARIO DI ATENEOUONSIUON00210077SIBA - SISTEMA BIBLIOTECARIO DI ATENEOSI AR DUOMO X E 134 SI EO 29127 5 134 Blaue Reiter1759463UNIOR01136nam0 22002891i 450 UON0009759820231205102539.64620020107d1954 |0itac50 bagerDE|||| 1||||Entzifferung Verschollener Schriften und SprachenJohannes FriedrichBerlinGottingen ; HeidelbergSpringer1954147 p.ill., 1 c. di tav.19 cm001UON000883412001 Verstandliche Wissenschaft51ScritturaStudiUONC019764FIDEHeidelbergUONL000174DEGöttingenUONL000324DEBerlinUONL003157411.1Scrittura21FRIEDRICHJohannesUONV004143390661ITSOL20250613RICASIBA - SISTEMA BIBLIOTECARIO DI ATENEOUONSIUON00097598SIBA - SISTEMA BIBLIOTECARIO DI ATENEOSI GLOTT A 6 III 001 SI MR 41657 5 001 Entzifferung verschollener Schriften und Sprachen16332UNIOR