01307nam--2200421---450-99000120029020331620040504161546.00-8186-0751-3000120029USA01000120029(ALEPH)000120029USA0100012002920031016d19881976km-y0itay0103----baengUSa|||||||001yySoftware engineering project managmenttutorialRichard H. Thayerwith original papers by Barry W. Boehm ... [et. al.]foreword by Winston W. RoyceWashingtonIEEEcopyr. 1988IX, 499 p.ill.29 cm20012001001-------2001Elaboratori elettroniciProgrammazioneProgettiGestione621.381952THAYER,Richard H.26743BOEHM,Barry W.ROYCE,Winston W.ITsalbcISBD990001200290203316621.381952 THA75 Ing621.381952BKTECSIAV51020031016USA011535PATRY9020040406USA011726SIAVER9020040504USA011615Software engineering project managment985999UNISA00986nam0 22002651i 450 UON0006342820231205102319.15820020107d1962 |0itac50 baurdIN|||| 1||||'Aks aur a'ineIhtisam HusainLakhnauIdara-e Furug-e Urdu1962255 p.18 cmLucknowUONL000104SI VI DASubcontinente indiano - Letteratura Urdu - CriticaAHUSAINIhtisamUONV040533656238Idara-e Farag-e UrduUONV256254650HUSAIN, Sayyid EhteshamHUSAIN, IhtisamUONV162266ITSOL20250711RICASIBA - SISTEMA BIBLIOTECARIO DI ATENEOUONSIUON00063428SIBA - SISTEMA BIBLIOTECARIO DI ATENEOSI SI VI DA 063 SI IND431 5 063 Aks aur a'ine1171896UNIOR03633nam 22006255 450 991062438630332120251009105852.03-658-38053-510.1007/978-3-658-38053-3(MiAaPQ)EBC7127670(Au-PeEL)EBL7127670(CKB)25219254400041(PPN)265857732(DE-He213)978-3-658-38053-3(OCoLC)1349347225(EXLCZ)992521925440004120221029d2022 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierAgile Marketing Performance Management 10 Success Factors for Maximizing Marketing ROI Dynamically /by Sascha Stürze, Markus Hoyer, Claudio Righetti, Matthias Rasztar1st ed. 2022.Wiesbaden :Springer Fachmedien Wiesbaden :Imprint: Springer,2022.1 online resource (125 pages)Management for Professionals,2192-810XPrint version: Stürze, Sascha Agile Marketing Performance Management Wiesbaden : Springer Fachmedien Wiesbaden GmbH,c2022 9783658380526 1. Introduction -- 2. 1 Optimised budget allocation in marketing “beyond media” -- 3. Quantitative consideration of the long-term effect of marketing measures -- 4. It's all about striking the right balance: Image vs. performance marketing -- 5. Campaign tracking and successful marketing controlling -- 6. Modelling, Model Architecture, and Model Quality -- 7. Multi-Touch Attribution and Unified Measurement -- 8. Individual Targeting and Privacy -- 9. Agile Marketing, Agile Budgeting -- 10. "The Good, The Bad and The Ugly"– Data requirements and formats for a successful and cost-effective implementation -- 11. In- versus outsourcing and vendor selection -- 12. Marketing in 2022ff - Agility as the "New Normal".This book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner. The optimal allocation of resources in marketing is not very complex in theory, but in practice a variety of questions arise, for example: How do you find the optimal mix, even across brands and product lines, and how do you adjust it dynamically? What is the right balance between image and performance marketing? How do you tackle strategic data management and other organizational challenges? The authors guide the reader through the entire process from data collection to marketing mix modeling and campaign tracking to tool selection. The book strikes the right balance between theoretical sophistication and necessary pragmatism, with numerous concrete recommendations for decision makers.Management for Professionals,2192-810XMarketingBusiness information servicesTelemarketingInternet marketingMarketingIT in BusinessDigital MarketingMarketing.Business information services.Telemarketing.Internet marketing.Marketing.IT in Business.Digital Marketing.658.8Stürze Sascha1264012Fischer MarcMiAaPQMiAaPQMiAaPQBOOK9910624386303321Agile Marketing Performance Management2963252UNINA