01867nam0 22003491i 450 UON0005232520231205102231.47295-14-59043-020020107d2000 |0itac50 baengFI|||| 1||||ˆThe ‰heirs of AssyriaProceedings of the Opening Symposium of the Assyrian and Babylonian Intellectual Heritage Project, held in Tvarminne, October 8-11, 1998edited by Sanna Aro and R.M. WhitingHelsinkiThe Neo-Assyrian Text Corpus Project2000XX1, 134 p.ill.26 cmfatt. M 337146 del 30.3.01IT-UONSI MESGENE I/002001UON001014362001 Melammu Symposia1UON00369705Proceedings of the Opening Symposium of the Assysian and Babylonian Intellectual Heritage Project, held in Tvarminne (Finland) October 8-11, 1998UON00369706Opening Symposium of the Assyrian and Babylonian Intellectual Heritage Project <1. 1998. Tvarminne>ASSIRICONFERENZEUONC027703FIBABILONESICONFERENZEUONC029452FIFIHelsinkiUONL000062MES GEN E IMESOPOTAMIA - CONGRESSIAAROSannaUONV065213651523WHITINGRobert M.UONV005973651524The Neo-Assyrian Text Corpus ProjectUONV260823650ITSOL20240220RICAUON00052325SIBA - SISTEMA BIBLIOTECARIO DI ATENEOSI MES GEN E I 002 SI SA 96334 7 002 fatt. M 337146 del 30.3.01SIBA - SISTEMA BIBLIOTECARIO DI ATENEOSI MES GEN E I 002 bis SI SA 103969 5 002 bis Heirs of Assyria1145582UNIOR04747nam 22005775 450 991103504340332120251027120438.0978303190526110.1007/978-3-031-90526-1(CKB)41826854600041(MiAaPQ)EBC32384257(Au-PeEL)EBL32384257(DE-He213)978-3-031-90526-1(EXLCZ)994182685460004120251027d2025 u| 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierPricing for Strategic Managers The Theory and Practice of Implementing Pricing Decisions /by Gábor Rekettye, Jonathan Liu, Pál Danyi2nd ed. 2025.Cham :Springer Nature Switzerland :Imprint: Palgrave Macmillan,2025.1 online resource (400 pages)Business and Management Series9783031905254 Chapter 1: PRICING IN FOCUS -- Chapter 2: THE ECONOMICS OF PRICING -- Chapter 3: CUSTOMERS PRICE PERCEPTION -- Chapter 4: PRICE COSTS AND PROFIT -- Chapter 5: METHODS OF PRICE SETTING -- Chapter 6: PRICING STRATEGY -- Chapter 7: DYNAMIC PRICING -- Chapter 8: PRODUCT LINE PRICING AND BUNDLING -- Chapter 9: PRICING ACROSS THE MARKETING CHANNELS -- Chapter 10: RETAIL AND WHOLESALE PRICING -- Chapter 11: PRICING IN INTERNATIONAL MARKETS -- Chapter 12: SUCCESSFUL PRICE NEGOTIATIONS -- Chapter 13: NEW PRICE BASED BUSINESS MODELS -- Chapter 14: PRICING TOOLS AND SYSTEMS -- Chapter 15: THE ROLE OF AI IN PRICING.While all company executives know the importance of pricing, their knowledge about how to make sound pricing decisions is, in most cases, incomplete. Environmental changes, such as COVID-19, worldwide inflation, and regional wars, have given the pricing function significantly more attention, while there have been technological developments in digitalisation and artificial intelligence. This textbook tackles these changes head-on, providing an up-to-date discussion on the theory and practice of pricing. Offering modern, relevant, practical examples, exercises and solutions, readers will gain a thorough and critical understanding of pricing in a digital world. Whilst grounded in theory, this book also offers practical tips and techniques that can be applied in local and international businesses. This book helps business students and company executives to deepen their knowledge of smart pricing. Gábor Rekettye is a distinguished Professor at the University of Pécs, Hungary. He has authored several textbooks and over 300 works. Gábor served as a commercial counsellor of Hungary, in Tokyo, and has held various leadership positions, including Dean of the Business School and Head of the Marketing Department. In 2013, the President of Hungary honoured him with the Hungarian Order of Merit Officers Cross and in 2021, he received the Cursus Vitae Aureus Award from the Academy of Sciences for his lifetime achievements. Jonathan Liu is the founder and Executive Dean of the International Business School in Manchester, UK. He has two Non-Executive Directorship responsibilities with Higher Education institutions and is a Trustee of two charitable learned societies. Jonathan is also the chairman of the board of trustees at Ming-Ai (London) Institute. He publishes extensively and has over a hundred articles and ten books published in subject areas relating to Business and Management. Pál Danyi is Associate Professor at the Budapest University of Technology and Economics, Hungary, and a pricing expert and the co-owner of DynamO Pricing Ltd. He holds a PhD in Artificial Intelligence and possesses 17 years of experience in various managerial and executive positions at Ernst & Young and Deutsche Telekom. For the past 30 years, he has lectured at several universities, including Salford University, UK, State University of New York at Albany, US, and Central European University, Austria.Business and Management SeriesStrategic planningLeadershipManagementBusiness Strategy and LeadershipManagementStrategic planning.Leadership.Management.Business Strategy and Leadership.Management.658.4012658.4092Rekettye Gábor1854146Liu Jonathan1830085Danyi Pál1854147MiAaPQMiAaPQMiAaPQBOOK9911035043403321Pricing for Strategic Managers4451225UNINA